The Intuition
Of Marketing
Born Globals
Born Globals - Globalisation
Born Globals - Enterpreneurs
Born Globals - Networks
Born Globals - Industry
...begin in history! How was it in 1970s or 1980s?
...we can now try to find something more modern! (and better?)
...ok we got it. We should try to be more academic now.
Born Globals Introduction
In this Chapter, we are going to discuss Born Globals as model for internatonalizing. So here we begin with some drawings - no definitions or hairy terms - just absolute basic!
Traditional View - Uppsala Model
Let´s take a look on how have been internationalizing firms viewed previously. This is called traditional view and the best example is Uppsala model.
Factors That Can Charactrize New Stream
We are still out of definitions and terms, working just with intuion. So the question is, what can be done better when we internationalize?
Born Globals - Definition
Internationalize quickly, derive competitive advantage from the use of resources and try to take first-mover advantage. That is going to be definition of Born Globals!
...something extra that can make the whole thing very simple.
...nice, you got the whole idea! If you really want to master the concept, it is necessary to look at a firm from 4 different perspectives - Globalisation, Industry, Entrepreneurs and Networks
Standardization vs. Adaptability
Probably the most important part in understanding of how to internationalize. One bipolar line between two extremes of standardization and adaptability and we can understand the whole concept!
MeanThat​.
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© 2013 by Robert Barcik.