The Intuition
Of Marketing




1. Introduction to Organizational Theory.
The list should give you enough of base knowledge to begin with Organizational Studies. We begin with basic terms of Environment and Domain. Later on, we continue with two basic theories of Resource Dependence and Transaction Cost!
2. Organizational Design.
We are going to discuss how various forces are balanced when designing an organization. Terms as Standardization, Authority or Organic Structure are being introduced!
3. Authority and Control in Organisation
What does it mean to say Authority Accountability or Shape of Hierarchy? These and many more questions are being answered!
Organizational theory.
4. Organizational Structures.
Let´s talk about various organizational structures you can choose fo the Company! Starting from the most simple Functional, through bit more complicated Product Divisions and ending with most modern Matrix Structures!
5. Organizational Culture.
If we go out of the structural grid lines, we discover the concept of Culture. Now we try to find out why is it so important in every company!
6. Organizational Strategies.
How is the Value being created? Let´s also talk about 4 different levels of strategies that companies perform!
7. Technology In Organisation.
There are many different theories about how should organization manage it´s technology. Here we show you some!
8. Organizational Change.
Here you find out the answer on, How to perform some change in organization!
9. Organizational Life Cycle.
Complete guide through Life cycle of an organization from its Birth to Death!