The Intuition
Of Marketing
1. The History of Marketing
The Origin and Evolution of marketing are the first to be introduced here. Later on, we move to development of academic field and different schools involved. Finally, we touch an extended framework that will give you notion of the later chapters.
2. Some Key Features of Marketing Strategy
The ideas and logic flows behind marketing strategy creation are being introduced. Moreover, we discuss different possible sources of competitive advantage and we conclude the discussion with description of PSE-model!
3. Relationship Marketing
We are about to introduce you wonderful concepts of Many-to-Many marketing, Networks or Customer Relationship Management. Later on, we will also show you the practical consequences that these have on the field of business.
Advanced Marketing.
4. Services Marketing
Important breakthrough occured when scholars realized the difference between the marketing of products and services. We are about to higlight these and connect them with deeper understanding of what is actual Service Quality and how can you measure it.
5. Industrial Marketing
What trends have arised in industries that are described especialy through complexity? Are these very different from "typical" notion of marketing? We are just about to answer you these questions!
6. Quality Management
It is undisputably important to bring and keep the promise of quality in any kind of service. We are about to show you a brief history of Quality Management, some Models and Techniques that are used here and some practical impålications.
7. Supply Chain Management
As we have revealed, relationships are important in complex industries. Now we will go deeper and introduce you the idea od Supply Chaion Management.
8. Brand Reality Model
This section expålain complex models of Corporate Reputation or the one of Brand Reality. How does theoreticians view the understanding of brands and how do they describe their historical development.
9. Rhetoric
What is Rhetoric? Why it has so deep consequences in the field of marketing? We are about to answer these questions with a brief insight into the philosophy of rhetoric.
10. Enterpreneurial Marketing
Short Introduction to the importance and differences in terms about Enterpreneurial Marketing.
11. Born Globals
Stunning chapter about Early Internationalising Firms! What makes brands such as Ryanair, Starbucks or McDonnald so succesful globally? We will introduce you to theoretical background behind traditional Uppsala Model which we will later compare with newer undersanding of Born Globals concept!
12. Marketing Ethics
What challenges are marketers facing when it comes to Ethical field? We bring the ideas and cornerstones behind the critics that is marketing facing nowadays. Later on, we continue with concepts that describe External Stakeholders Relationships or the outcomes stemming in business sense.
MeanThat​.
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© 2013 by Robert Barcik.