The Intuition
Of Marketing
Marketing Strategy
...what about that process we mentioned?
Marketing Strategy
Let´s begin with official definition of marketing strategy. Later on, we continue with components that proper marketing strategy should include and consider.
...let´s go a bit deeper.
Mrketing Strategy - Process
It is neccessary to see how many factors and aspects occur during the preparation process of marketing strategy. Especially that it is not a clear line but has got some alternatives!
Sources of Competitive Advantage
What is the core of our company? Definetly competitive advantage. So we now discuss different views and possibilities where it can be rooted!
...is there some nice model again?
PSE-model
Very nice model that concludes our thoughts of marketing strategy creation! Three points that are interrelated and we are done!
MeanThat​.
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© 2013 by Robert Barcik.