The Intuition
Of Marketing
Organizational Structures.
Matrix Structure
...let´s talk a bit more about the basic idea.
...what happens if we want to grow our company?
We have decided to create divisions according to our product. Now we have thre choices on how to organise our firm!
Introduction
Again we try to begin a lot intuitively. We try to describe the primar set-up of organizational strcture through the natural process of evolution so we get to the most basic idea of Functional Structure!
More On Functional Structure
Hereby it is important to look more in deep. What are the advantages and problems of Functional Structure?
From Functional To Divisional Structure
In the beginning, we try to explain why functional struture is no longer suitable for us and so we discover Divsional Structure. At the end of the video we give overview of next videos.
Product Division
Multidivisional Structure
Product Teams
Networks Structure
...let´s move on away from the products.
...what happens if we want to grow our company?
Geographic Structure
This is fairly easy! Just imagine company that is organized according to various geographic areas that it operates in!
Market Structure
Maybe the most interesting structure that a company can adopt! The divisions are organized due to different customer groups.
That seems to be everything from traditional views, hence in recent decades evolution brought new and interesting structures!
MeanThat​.
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© 2013 by Robert Barcik.