The Intuition
Of Marketing




Life Cycle of a Firm.
...so let´s begin!
...I guess it´s not that simple.
...are there some actual strategies?
...we should try to be more academic.
...so what is that strange word - isomorphism?
...let´s conclude this growth somehow.
...are we finally on the top?
...I guess everything ends some day.
...is there some nice model for that?
Population Ecology Theory
This is a bit tricky concept but we make several drawings to reveal the variables behind what influences the number of companies that are operating in the market!
r-Strategy vs. K Strategy and Specialist vs. Generalist
If you are reading about this concept, it may be really tricky but if we simply create a small table and go slowly through, it will become really obvious!
Institutional Theory Of Organizational Growth
Again quite complex concept but if we focus on word legitimation and explanation what does it mean in case of company, we can make it!
Organizational Isomorphism
Companies simply become more alike or similar to each other. Here we show you three different ways this is being done!
Greiner´s Model Of Organizational Growth
We have worked hard to conclude this complex and helpful model just in few minutes, so just pre-made template and nation of five different stages that occur!
Making profit vs. Being Profitable
The top of life cycle is characterised with profit. But be careful! There is big difference between simple profit making and actual state of being profitable!
Organizational Decline and Death
Our imaginary company will now fail to adapt itself and there are going to be various reasons for that such as risk aversion or desire to maximize rewards!
Weitzel and Jonsson´s Model For Org. Decline
Finally we came to the end! Again, very helpful model concluded and described in just few minutes!
Life Cycle Of An Organisation
In this Chapter, we are going to discuss how companies are being transformed during their life cycle. Thus in this video we just really simply make drawings and avoid definitions, in order to give you introduction to this topic.
Organizational Birth
Entrepreneurs are the ones who are behind it. We continue with explanation of Liability of newness and finish our thoughts with five stages of a business plan!