The Intuition
Of Marketing
Strategies.
...so what are te actual strategies?
...ok, so let´s start on absolute bottom.
...that was just about some employees! What abot managers?
Value Creation Cycle and Core Competencies
Let´s right off begin with the most important point in creation of company strategy - Core Competencies. This is done over the time, so we talk also about Value Creation Cycle!
...ok, but let´s get to the absolute top-managers.
Functional-Level Strategy
There are several Value Creating Functions in our company so we explore every of them and try to balance between Low-cost and Dfferentiating Approach.
Four Levels Of Strategies
We can undertake changes at four levels. Beginning on the very bottom at Functional level, up to the very top at Global level!
Business-Level Strategy
Managers are especially in charge of Organizational Domain, so we try to use this as a cornestone for the discussion about how the changes can be done at this level!
Corporate-Level Strategy
Maybe the most important part of strategy creation! On corporate level of decision making, we get to the ideas of changing the whole aim and misson of the organization.
MeanThat​.
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© 2013 by Robert Barcik.