The Intuition
Of Marketing
Services Marketing
...I guess there are some fancy terms for all this.
Services Marketing Introduction
To begin with, we try to highlight the basic similarities and differencies between marketing of products and services. Several interesting points that we will base on later!
...ok so let´s get to some real stuff!
...so how do we define the quality?
...so let´s go fo those!
Services Characteristics
Four important and very famous terms that define services - intangibility, inseparability, heterogenity and perishability!
Services Marketing Triangle
Let´s start to talk intuitively again! Very nice model of triangle that exists between employees, managers and customers!
Service Quality
We try to give reasoning behind why is quality so important in case of services and introduce the idea of measuring it that will follow in next video!
Gap Analysis and SERVQUAL
These are the two basic models that we use if we want to measure the quality of our service. But be careful there is just slight difference between those!
MeanThat​.
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© 2013 by Robert Barcik.