Creativity.

 

A leader's ability to be creative is ever more important, given the uncertainty that many businesses face. Creativity - also known as divergent thinking or lateral thinking - is the process of bringing into reality something novel and useful. Because creativity is a complex process, leading creative efforts also is a highly complex activity.

 

Creativity is a necessary component of leadership because leaders are often expected to develop new ideas and directions that others will follow. Creative leaders listen intently to all sources, especially to bad news, in order to know where the next problem is emerging. They value subjective as well as objective information. They turn facts, perceptions, gut feelings and intuitions into reality by making bold and informed decisions.

 

Creative leaders typically share four characteristics.
 

• Perseverance in the face of obstacles and self-confidence. Creative individuals persevere more in the face of problems and have strong beliefs in the correctness of their ideas.
   

• Willingness to take risks. Creative individuals take moderate to high risks rather than extreme risks that have a strong chance of failing.
   

• Willingness to grow and openness to experience. Creative individuals are open to experiences and are willing to try new methods.
   

• Tolerance of ambiguity. Creative individuals tolerate lack of structure and not having clear answers.