The Intuition
Of Marketing




Authority and Control
...is it really so easy?
...so what is then the best solution?
...ok we got it. What about the shape now?
Authority and Control - Introduction
Before we proceed to more complicated terms, it is good to feel what is behind. So here are some drawings and practical graphs!
...can I end up badly?
Problems With Tall Hierarchies
Even though clear centralization and enough of hierarchical levels seem to be good solution, there are problems! Moreover we bring nice practical example of Parkinson´s problem.
Ideal Number of Hierarchical Levels
We now try to find clean set of mind to be able to set ideal number of hierarchical levels. So what kind of factors shall we consider?
Factors Affecting The Shape Of Hierarchy
Here we try to find some shortcuts and ease our strive for perfect hierarchy and great shape of an organization; such as Standardization or creation of Subunits!
Bureaucracy
Factor that will affect us and we shall be aware of is bureaucracy! What hapens if we make too many standards and rules?