The Intuition
Of Marketing
Industrial Marketing
...ok we can continue now.
Introduction
This is going to be complex topic so let´s begin as intuitively as possible with the overview of what is waiting for us!
...okey one step deeper!
...so where are those hard theories?
...ok, and the second one?
...maybe some concrete model?
Industrial vs. Consumer Products
As we are moving to new field it is important to point out basic differences between products that we want to sell and their aspects in business life!
Transactional Selling vs. Relationship Marketing
There are big differences between simple transactional selling when don´t expect your customer to come back and relationship marketing when you try to build some loyalty values!
Micro-Marketing Approach
Now we are getting to some hard theories so let´s slowly go through slight differences that are in these concepts, especially in case of perspective!
Inter-Organizational Approach
Due to this theory, everything is about the ability to develop and manage relationships. Hence we build very nice model to make it easy!
Interaction Aspect
Very nice theory by HÃ¥kansson in 1982 that brings the ideas about the atmosphere that is surrounding the organization! Again a lot intuitive video!
MeanThat​.
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© 2013 by Robert Barcik.