The Intuition
Of Marketing
Introduction.
...so what does organization mean in this big environment?
...it all sounds easy so why we cannot grow in tremendous pace then!
...let´s master these and grow!
Organizational Environment
We begin the chapter with very simple definition and intuitive drawing of two kinds of environment that surround the organization.
How To Manage The Environment?
This is overview video for what will follow next - various strategies that company has to develop.
Organizational Domain.
Let´s now take a look what does the domain mean in sense of the scope of organization´s operations. Moreover, is there a way how to expand it?
Environment Factors Causing Uncertainty
As we have said, we operate in some environment where there are several forces that influence us. Now we take a look on how these cause uncertainty that is limiting for us!
Resource Dependence Theory.
Theory tells us to focus on what and who we are dependent upon. So that this is our primary focus!
Transaction Cost Theory.
According to this theory we should focus on costs that occur during transactions!
MeanThat​.
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© 2013 by Robert Barcik.