The Intuition
Of Marketing
Organizational Design.
...so let´s do it academic way!
...finally we can try to analyze the company!
Organizational Design - Introduction
As always, we begin just with drawings. Company in several stages of development. Thanks to this drawing, we just attach the terms and definitions in later videos.
Differentiation vs. Integration
Differentiation, Role, Function and Division
Here, we introduce the most basic terms and build nice small model around them!
Vertical and Horizontal Differentiation
Let´s take a look on a company from two perspectives - vertical and horizontal one! So that how the authority is distributed and how are organizational tasks grouped together.
Centralization vs. Decentralization
Standardization vs. Mutual Adjustment
Mechanistic vs. Organic Structures
...when there are so many things how to make a final decision?
Contingency Approach To Organizational Design.
So finally we can summarize our thoughts! We are going to do it through the ideas of Contingency Approach that will advice us to design our company according to environment that is surrounding us!
That was it! Now if we want to master the concept, we have to balance 4 different variables in the company.
MeanThat​.
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© 2013 by Robert Barcik.