The Intuition
Of Marketing
Organizational Change.
...is there some nice model for this?
...so how does those forces look like in reality?
...ok we got it. Let´s try to create some plan for change.
Organizational Change - Introduction
We begin with the basic definition and strive for what does it mean to say - we are going to make a change. Later on, we continue with 4 different levels where this change can take place!
...is there something more?
Kurt Lewin - Force/Field Theory Of Change
This is very nice and simple model! Line showing performance of our company over time with two force streams that could possibly change it. We conclude with three different scenarios that can occur.
Forces For Change and Resistance To Change
Let´s talk about what is out there and motivate us for change such as our competition. On the other hand, inside of our organization are some forces that resist the change such as conflict for power!
Managing Change - Action Research
We bring ice example of a freezer to show you how does the actual change look like and how we can plan for it. Just three simple stages!
More On Action Research
So finally five stages in action research. To make it simple, we really connect it with previous video where we have described actual action!
MeanThat​.
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© 2013 by Robert Barcik.